Executive Leadership Team

Jennifer Maxwell

Jennifer Maxwell

CEO & Co-founder

Jennifer Maxwell

Jennifer Maxwell

CEO & Co-founder

As co-founder and CEO of MHA and strategic advisor to Medalogix, Jennifer not only works hand in hand with clients to help them achieve new heights of operational, technological, regulatory and financial efficiency, but also guides MHA’s long-range goals, strategies, plans and policies. Before dedicating herself full-time to MHA, Jennifer held positions as CEO and executive director of the Minnesota Homecare Association and as an executive account manager at a top home health and hospice consulting firm. There, she designed and coordinated multiple client service engagements focused on staff augmentation, acquisition, due diligence, compliance reviews as well as billing/collections, and revenue cycle management.Jennifer has also worked with the aging population from a different lens, running adult community services programs at the Mesa County Department of Human Services. Jennifer holds a master’s degree in counseling and a bachelor’s degree in psychology and was an adjunct professor of psychology and sociology at Colorado Christian University.

Tom Maxwell

Tom Maxwell

Chairman & Co-founder

Tom Maxwell

Tom Maxwell

Chairman & Co-founder

Tom brings nearly 30 years of healthcare experience to his position as co-founder and chairman of Maxwell Healthcare Associates (MHA). Along with his day-to-day duties at MHA, Tom also serves as a strategic advisor and board member for Mission Homecare and Hospice, HomefreeRX, and Netalytics. Tom was the co-founder of Muse Healthcare which was acquired by Medalogix and the Vistria Group; Tom still serves as non-Executive Chair of the Board.Previously, he served as chief strategy officer and chief operating officer at Homecare Homebase, home health’s largest EMR. Tom was responsible for developing the organization’s interoperability strategy, sales, and marketing teams, as well as the product strategy--all with the goal of helping thousands of home health and hospice users eliminate redundant processes and streamline their workflows, resulting in greater clinical and financial outcomes. Prior to his time at HCHB, Tom held leadership positions in customer service and implementations at GE Healthcare part of the Millbrook Corporation acquisition. Additionally, Tom began his healthcare career as a Navy Hospital Corpsman, serving with the Fleet Marine Force (FMF). Tom is a proud supporter of all veteran programs and continues to volunteer his time and resources to serve those that have protected this country for years. Tom and Jennifer Maxwell are also the founders of a family foundation called BKND2ALL.

Scott Beard

Scott Beard

Chief Strategy Officer

Scott Beard

Scott Beard

Chief Strategy Officer

Scott Beard is a seasoned professional in the healthcare industry with a wealth of experience in strategy and leadership. Scott comes to Maxwell Healthcare Associates (MHA) from Enhabit Home Health and Hospice where he served as Vice President of Information Technology. Scott gained his post-acute knowledge when he served as Vice President of Implementation at Homecare Homebase, home health’s largest EMR vendor. As the Chief Strategy Officer at MHA, he is responsible for defining and executing the company’s strategic vision and growth initiatives. With his deep understanding of the healthcare landscape and proven track record of driving successful business outcomes, Scott is a valuable asset to the team at MHA. His focus on innovation and collaboration makes him an effective leader, and his commitment to excellence sets a high standard for the entire organization.

Jay Duty

Jay Duty

Chief Operating Officer

Jay Duty

Jay Duty

Chief Operating Officer

Jay Duty is a longstanding expert in the world of post-acute care, bringing a wealth of knowledge in corporate leadership and growth. He joins Maxwell Healthcare Associates (MHA) from Enhabit Home Health & Hospice, where he held the positions of Chief Development Officer and VP of Network Strategy. With a distinguished career in the post-acute industry, including previous roles at Encompass Health and Premier Patient Healthcare, Duty has a proven track record of leading and developing key players for success. With his extensive management and growth leadership experience, Jay Duty is an invaluable asset to the MHA team. His commitment to understanding, advancement, and exceptionalism positions MHA for continued success under his leadership.

Vivek Mathew

Vivek Mathew

VP of Marketing

Vivek Mathew

Vivek Mathew

VP of Marketing

Vivek's experience is extensive and eclectic. As a former teacher, journalist, and founder of a business, his skills to effectively communicate a strategy and manage a team have helped MHA win three consecutive Aging Media Awards in Marketing. His expertise in digital marketing, demand generation, and content marketing has helped both large and small organizations tell distinctive stories to their prospects and clients.

Jason Cravens

Jason Cravens

VP of Sales

Jason Cravens

Jason Cravens

VP of Sales

Jason is an experienced sales leader with a documented history of building winning sales teams. He works directly with home health and hospice agencies to find the best solutions for their organizations.

Directors

Alice Shumate

Alice Shumate

Dir. of Strategic Alignment and Informatics

Alice Shumate

Alice Shumate

Dir. of Strategic Alignment and Informatics

Alice has 30+ years of experience in the acute and post-acute spaces. She maintains 20+ years in Home Health and Hospice clinical operations, strategy, and leadership. Alice is also an expert in clinical informatics, SDLC and process improvement, and has a decade of experience as a system administrator and BA for HCHB clients.

Kody Johnston

Kody Johnston

Dir. of Innovation

Kody Johnston

Kody Johnston

Dir. of Innovation

As a nurse informaticist and RN by skill, Kody has over eight years of experience as a nurse and six-plus years within the post-acute realm focused on innovation and clinical technologies. Prior to healthcare, Kody helped start a low-code delivery partner which focused on no/low-code implementation in large enterprises (Amazon, Facebook, Husqvarna, Google) for rapid digital transformation. Kody has lead interdisciplinary healthcare professionals through citizen development strategies and helped liaison between IT infrastructure and clinical departments as it pertains to enterprise application development and clinical technology implementation. Kody is passionate about innovating the way home health and hospice companies advance care and thrive in a volatile environment. It is a commitment he is continuing with MHA. 

Carrie Hoover

Carrie Hoover

Dir. of Operations

Carrie Hoover

Carrie Hoover

Dir. of Operations

Carrie is an experienced professional in the healthcare industry, with a background in both clinical and administrative aspects of healthcare. She holds a Master of Business Administration with a specialization in Healthcare Administration and a Master of Science in Nursing with a focus on Clinical Systems Management, blending clinical expertise with strategic management skills. Her work has contributed to process improvements, enhancing patient advocacy, and implementing electronic health records (EHR) systems. These efforts have not only contributed to the efficiency and effectiveness of healthcare delivery but also to the quality of patient care. Carrie’s commitment to excellence, a focus on collaborative team building, and a passion for leveraging technology to improve healthcare outcomes continues at MHA.