Executive Leadership Team

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Jennifer Maxwell

CEO & Co-founder

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Jennifer Maxwell

CEO & Co-founder

As co-founder and CEO of MHA and strategic advisor to Medalogix, Jennifer not only works hand in hand with clients to help them achieve new heights of operational, technological, regulatory and financial efficiency, but also guides MHA’s long-range goals, strategies, plans and policies.

Before dedicating herself full-time to MHA, Jennifer held positions as CEO and executive director of the Minnesota Homecare Association and as an executive account manager at a top home health and hospice consulting firm. There, she designed and coordinated multiple client service engagements focused on staff augmentation, acquisition, due diligence, compliance reviews as well as billing/collections, and revenue cycle management.

Jennifer has also worked with the aging population from a different lens, running adult community services programs at the Mesa County Department of Human Services. Jennifer holds a master’s degree in counseling and a bachelor’s degree in psychology and was an adjunct professor of psychology and sociology at Colorado Christian University.

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Cory Olson

President & COO

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Cory Olson

President & COO

Cory comes to MHA from Fairview Health Services where he served as the Service Line Manager of Neurosurgery. Cory gained his post-acute knowledge when he served as the Senior Manager of Systems Integration at Enclara Pharmacia. Before joining MHA, Cory also served as the VP of Administration at MSP Corp and VP of Population Health and Ambulatory Services at North Memorial Health. He is also a highly valued and well-respected Contracted Faculty of Practice at Concordia University – St. Paul, where he serves as the Healthcare Administration Program Chair.

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Tom Maxwell

Chairman & Co-founder

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Tom Maxwell

Chairman & Co-founder

Tom brings nearly 30 years of healthcare experience to his position as co-founder and chairman of Maxwell Healthcare Associates (MHA). Along with his day-to-day duties at MHA, Tom also serves as a strategic advisor and board member for Mission Homecare and Hospice, HomefreeRX, and Netalytics. Tom was the co-founder of Muse Healthcare which was acquired by Medalogix and the Vistria Group; Tom still serves as non-Executive Chair of the Board.

Previously, he served as chief strategy officer and chief operating officer at Homecare Homebase, home health’s largest EMR. Tom was responsible for developing the organization’s interoperability strategy, sales, and marketing teams, as well as the product strategy--all with the goal of helping thousands of home health and hospice users eliminate redundant processes and streamline their workflows, resulting in greater clinical and financial outcomes.

Prior to his time at HCHB, Tom held leadership positions in customer service and implementations at GE Healthcare part of the Millbrook Corporation acquisition. Additionally, Tom began his healthcare career as a Navy Hospital Corpsman, serving with the Fleet Marine Force (FMF).

Tom is a proud supporter of all veteran programs and continues to volunteer his time and resources to serve those that have protected this country for years. Tom and Jennifer Maxwell are also the founders of a family foundation called BKND2ALL.

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Jason Cravens

VP of Sales

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Jason Cravens

VP of Sales

Jason is an experienced sales leader with a documented history of building winning sales teams. He works directly with home health and hospice agencies to find the best solutions for their organizations.

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Micheal Erler

VP of Finance

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Micheal Erler

VP of Finance

Michael is a passionate financial and operational leader with experience in financial modeling, reporting, budgeting & forecasting, quantitative analysis, pricing, and process improvement with exposure to large and small-sized organizational cultures.

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Vivek Mathew

VP of Marketing

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Vivek Mathew

VP of Marketing

Vivek's experience is extensive and eclectic. As a former teacher, journalist, and founder of a business, his skills to effectively communicate a strategy and manage a team have helped MHA win two consecutive Aging Media Awards in Marketing. His expertise in digital marketing, demand generation, and content marketing has helped both large and small organizations tell distinctive stories to their prospects and clients.

Directors

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Kevin Jones

Director of Field Operations

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Kevin Jones

Director of Field Operations

Kevin Jones is a native of Brandon outside of Jackson, MS. His focus is on training, education, and providing tools necessary for staff professionals to provide exceptional patient care. Kevin has worked in the hospice industry for over 16 years in business development, sales and marketing, operations, management, and leadership. Prior to joining Maxwell Healthcare Associates, he served as the Executive Director of Hospice Compassus of Memphis. Kevin received his Bachelor of Science in Psychology from Belhaven University and an MBA. He has also served on various charitable boards and committees. Kevin is dedicated to providing education and support to local communities on end-of-life care issues.

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Alice Thore Shumate

Director of Consulting Services

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Alice Thore Shumate

Director of Consulting Services

Alice has 30+ years of experience in the acute and post-acute spaces. She maintains 20+ years in Home Health and Hospice clinical operations, strategy, and leadership. Alice is also an expert in clinical informatics, SDLC and process improvement, and has a decade of experience as a system administrator and BA for HCHB clients.